Guide language: "The New York Times" columnist David Berg (David Pogue), today the authors pointed out that despite today's release of Google-branded handsets Nexus One raised widespread concern the outside world, but whether it is product design or sales model, this product and not a revolutionary innovation.



Following is the Text of the article:



Google like the maverick



Still remember the first Google search page? It is because the search fast, no ads and is well known. Remember when Google shares do an open call? It is because the founders of Google stock auction caused a sensation. Remember when Gmail is the advent of the do? It provides 1000 times the Hotmail and Yahoo Mail's free storage space to become a big news.



Now, Google also changed the way we buy mobile phones - and Google want to Google's new Web site Google.com / phone allows users to be purchased separately Google phone and carrier IBM THINKPAD 390 SERIES Battery.



2 this week, Google held briefing to announce the first own-brand mobile phone - previously rated as the Internet's largest secret Nexus One. The phone designed by Google, HTC manufacture, aesthetically pleasing and integrate the latest technology, becoming the iPhone, Palm Pre, Motorola, Droid and other major brands will be followed by a popular smartphone.



Nexus One of the bare-metal starting price is 529 U.S. dollars (about 3597 yuan), users and T-Mobile's contract price is 179 U.S. dollars.



In fact, this Google news, Google is not as sensational as expected.



First, we run this new phone. Nexus One of the size and shape is almost exactly the same as iPhone. It and the majority of HTC phones, the appearance of soft, but thinner, more rounded, feel very good.



Nexus One has a lot of bright spots, each of these characteristics are very attractive. Nexus One speed, open the program, scroll through the rapid flow; another 3.7 inches large touch screen, higher resolution than the iPhone is much more (Nexus One for the 480 × 800 pixels, iPhone is 320 × 480 pixels).



In addition, and like the iPhone has a Wi-Fi and Bluetooth technologies, Nexus One comes with a removable, you can use the batteries a day, while a built-in with LED flash, auto-focus camera, shoot quality and iPhone comparable.



Nexus Mobile abandon the physical keyboard, touch screen, operate more convenient than the iPhone. For example, when you type the word 'unfo' after, Nexus will list a series of association words ( 'unfortunately''unfortunate''unfolding') for your choice, which eliminates the need for the input of trouble.



Nexus also has a more ground-breaking innovation, that is, a consumer can use the keyboard input, while the use of voice input. This "experimental" function results although not perfect - voice input accuracy rate of about 90% - but for simple information, as long as read more clearly, and do not forget to read out the punctuation, the effect is still much faster than the keyboard . iPhone will provide free voice input software Dragon Dictation higher accuracy, but the drawback is that the output need to go through to copy and paste can be used in other programs.



You may have guessed, Nexus uses Google's Android cell phone operating system. Therefore, its operation and Motorola mobile phones are very similar to a class of Droid.



Nexus is also equipped with a free interactive GPS navigation software is very powerful. With Nexus, you'll soon be able to simultaneously enjoy the bedside alarm clock / weather station / music broadcasting functions.



Google does do a number of cell phone software updates, especially the Nexus software. For example, the new phones on the addition of 10 kinds of dynamic wallpaper; the main menu background image for the green grass waving in the wind, under the blue sky, the sky will darken as the darkness fell and. Although this design can be said that does not make sense, or even to distraction for users, but really cool.



But there are also some other features are more meaningful: the user can apply directly to YouTube, Picasa, Facebook and other sites upload pictures and video; direct input names, and then select the manner in which contact with each other (email, phone or SMS). Nexus has also added to the main menu panel, a total of as much as 5 to (Droid phone is 3). These features are things that other Android cell phone software does not have.



Inadequate



In addition to these advantages, Nexus has also lost iPhone users consider essential for important functions. Compared to iPhone, Google phone's application store a much smaller scale, only 18000 a small game; while iPhone is more than 10 million small game.



To make matters worse, you're find something else fun games, cell phones are also fit into them. Nexus up to 32GB memory cards (random only equipped with a 4GB memory card) - but do not know why, but only to download the application provides a minimal SONY PCGA-BP2NX Battery.



Mobile phone is not configured on the physical volume switch (operation must be done on touch screen), can not be perceived through the physical switch ring is closed. This is not as good as iPhone, and Palm.



Unfortunately, Nexus One does not use a similar iPhone multi-touch technology. Images and web pages to zoom in and operation of which seemed more clumsy, not easy to control.



Finally, Nexus has not reached the production processes iPhone. The bottom of the screen buttons (back, menu, home page, search) is not sensitive, often repeatedly press failed to respond. In the mobile phone wallpaper also lead to a dynamic crash, and jump out of this prompt: "Sorry! Android dynamic wallpaper unexpected error occurred. Please try again." (To the words of Google: No, I really tried, really happened over this situation.)



In fact, this would have been nothing. As long as we do not put Nexus One as "Nirvana" will do. Moreover, Google said, Nexus One is Google's first phone in the future there will be more models appear on the Google phone will be sold in stores.



Google phone store is a pure, dazzling idealistic philosophy: here, users can buy their own mobile phone you want, you want to choose their own mobile phone operators, to choose their desired tariff services. IPhone is not the same as buying. Would like to do with the iPhone? Then select carrier AT & T.



Well, it's time the same as the rebel army, rushed to the street! Shouting "put the power back to the people! Truth win!"



Or, you can not do IBM THINKPAD T41 Battery.



Sales model is no creativity



What I mean is that, iPhone, and a carrier bundled together, this discovery is very great, but nothing more. In addition to concern beyond the iPhone, who cares Which mobile phone operators and certain models bundled sales? I received regarding the U.S. mobile operators, the reader complaints, it ranked far the most complaints, but the final surface ah.



To speak, Google mobile phone stores failed to properly address this issue. In the U.S., there are two mobile phone network, CDMA (Verizon and Sprint are its users) and GSM (for the AT & T and T-Mobile and others adopted by most countries).



Nexus One only supports the current GSM network. If the consumers through online purchase Nexus, only the T-Mobile one to choose from.



This is very different, and is not it?



Google said it will introduce next spring, Verizon version of the Nexus. If you hold an AT & T's SIM card, put it into your cell phone, you can use AT & T service - but do not forget to use it is very slow EDGE network of the previous generation.



However, we still do not understand, which is currently popular by different operators, supported by the mobile phone (BlackBerry, Palm Treo, etc.), what is not the same?



Google to sell Nexus, there are two methods for a bare-metal to sell, one is to require users and operators, signed a two-year contract (if you are in the place where there are T-Mobile signal covers it).



Contract mobile phones compared to the purchase of bare metal to pay 20 dollars a month may reduce the cost of services to T-Mobile. This is very logical, and two-year contract is equal to the total amount of money just to buy a full-price mobile phone costs.



However, this approach can only be attributed to the T-Mobile's bold strategy, and Google has nothing to do. At present, we do not know whether the future Verizon operators provide the same bare Chamber of Commerce discount, but this I do not how can they expect.



All of this is to create something new, but to show the current prevailing in different modes of cell phone sales. In fact, this strategy has long been a lot of brands (such as Nokia and Sony Ericsson) use: the first in online sales bare, wait to re-introduce bundled services operators. Google's approach is more easy to operate - on the site to complete the selection procedure for cell phone, and then activated the new phone will be mailed to the users. But this is nothing new at all.



Google hopes to expand the network through the mobile phone store, triggering a sensational effect, to the status of a solid color look a little mobile phone tycoons. Google phone shops plan for the future to sell more products, including Google and other brand mobile phones, consumers also can choose to operators. This is an ambitious goal.



However, at least in the initial stage, there will always encounter the problem of individual headache. Nexus One is an excellent smart phone, fast and powerful, although there are some COMPAQ PRESARIO 1700 Battery glitches and shortcomings, even if the iPhone can not be competitors, but also enough to match with the Droid. Google phone store a good idea to give customers a centralized place where mobile phones were sold, but so far, which is purchased by other than T-Mobile phones still do not see any merits.



Nevertheless, we still hope that the success of Google mobile phone shop, after all, the U.S. mobile phone companies charging policy has some odious lawlessness of. Any struggle for power and choice for consumers of the right efforts, will earn our applause.